Dave's Insanity Sauces
What can you say about one of the main innovators in the hot sauce industry?
The original Dave's Insanity Sauce premiered around 1993 and was one of the first sauces to be made directly using capsicin extract, allowing it to be hotter than the hottest habanero-pepper sauces of the day. It has been rated at 180,000 Scoville Units compared with 2,500-5,000 for Tabasco Pepper Sauce, which was considered the hottest sauce you could buy back then!
Part of the intrigue behind the sauce name (Insanity) was founder Dave Hirschkop’s wearing of a straightjacket at events promoting his products. He relished in being banned from food shows and did nothing to deny accusations that people had died from eating his sauce (they didn't!). Hot- Headz! was the first to bring this and many other hot sauces into the UK and Europe and it remains a good seller today. Part of hot sauce folk lore!